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about g
I’m a product designer based in Minneapolis, working at the intersection of UX, storytelling, and emerging tech.
I design AI-powered products, interactive systems, and experiences that make complex ideas feel intuitive and human. I am also a human so I like to experiement too.
My work focuses on turning ambiguity into something tangible. Kinda like making finances feel easy.
I’ve worked across research, product design, and concept development. Often at early stages where the product, experience, and direction are still taking shape. I like all the hats - even a beret looks nice sometimes...
I’m especially interested in how systems evolve over time. Not just how something looks, but how it works, how people understand it, and how it keeps them engaged for the long haul. Come on kids, let's take a roadtrip.
I think in systems and narratives. I use structure, feedback loops, and sometimes story to help guide behavior and make complex experiences easier to navigate.
It’s less about adding personality for the sake of it, and more about making things feel clear, intentional, and even a little enjoyable to use. I believe in fun - it is in there I swear.
My background spans UX design, research, and product work across startups and larger companies, including work in AI-driven wellness and consumer platforms. I have an eclectic background.
I’ve led cross-functional projects, built systems from the ground up, and helped shape products from early concept through execution. I've also failed a lot - if you want to hear about that...
Outside of product work, I spend a lot of time drawing, building small games, and creating things that sometimes turn into their own little worlds.
Sometimes I get weird - more of that over here ... G’s Fun Factory →
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