ExamJam is an AI-powered GCSE and SAT tutoring platform operating on a 7-day freemium trial model. Early engagement was strong, but sustained progression and subscription conversion were not quite where we wanted.
Identifying and designing a new vertical beyond psychic services.
Keen historically connected customers with psychic advisors, but leadership sought to expand into new service categories. Research revealed a strong desire for relationship advice with other humans or the self. This insight led to the launch of intimacy coaching as a new vertical.
